{"id":2324,"date":"2023-05-30T12:54:28","date_gmt":"2023-05-30T12:54:28","guid":{"rendered":"https:\/\/leaderostraskane.se\/?post_type=projekt&p=2324"},"modified":"2025-07-02T08:15:47","modified_gmt":"2025-07-02T08:15:47","slug":"destination-hast-sydostra-skane","status":"publish","type":"projekt","link":"https:\/\/leaderostraskane.se\/en\/projekt\/destination-hast-sydostra-skane\/","title":{"rendered":"Destination Horse Southeastern Sk\u00e5ne"},"content":{"rendered":"

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destination h\u00e4st<\/h1>\n

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Projektet genomf\u00f6rdes i LEADER Syd\u00f6stra Sk\u00e5ne under programperiod 2014-2024.<\/p>\n

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\n

Det l\u00e5ngsiktiga m\u00e5let var att medverka till syd\u00f6stra Sk\u00e5ne som en v\u00e4lk\u00e4nd och v\u00e4lbes\u00f6kt \u201dh\u00e4stturismdestination\u201d.<\/p>\n<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||30px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”10px|30px|0px|30px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/leaderostraskane.se\/wp-content\/uploads\/sites\/28\/2023\/05\/logo-destination-hast-png.png” alt=”Logotyp f\u00f6r Destination H\u00e4st Syd\u00f6stra Sk\u00e5ne som f\u00f6rest\u00e4ller en h\u00e4st” title_text=”destination-hast-logo-sydostra-skane” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”10px|30px|0px|30px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_video src=”https:\/\/youtu.be\/mHfqkINeHoE” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”10px||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”10px|30px|0px|30px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Om projektet<\/h2>\n

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Syftet var att mobilisera och utveckla h\u00e4stturismen i syd\u00f6stra Sk\u00e5ne \u2013 att inventera, sammanf\u00f6ra, samverka och gemensamt prova nya metoder f\u00f6r aff\u00e4rsutveckling, paketering, marknadsf\u00f6ring och f\u00f6rs\u00e4ljning av h\u00e5llbar h\u00e4stturism.<\/span><\/p>\n

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Aktiviteter<\/h2>\n

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I projektet genomf\u00f6rdes ett flertal utbildningar och frukostm\u00f6ten f\u00f6r h\u00e4stf\u00f6retagare p\u00e5 olika teman som exempelvis ridleder, lagar, regler, avtal, st\u00f6d och bidrag. En utbildning fokuserade helt p\u00e5 hur h\u00e4stf\u00f6retagarna kan f\u00e5 en mer aff\u00e4rsm\u00e4ssig verksamhet som b\u00e4r sig rent ekonomiskt och bland f\u00f6rel\u00e4sarna fanns Rhys Evans, doktor i H\u00e4stekonomi p\u00e5 lantbruksuniversitetet i Bergen, som \u00e4ven h\u00f6ll i en workshop tillsammans med deltagarna.<\/span><\/p>\n

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Resultat<\/h2>\n

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Varje tr\u00e4ff samlade i snitt 30 h\u00e4stf\u00f6retagare som, f\u00f6rutom att l\u00e4ra k\u00e4nna och n\u00e4tverka med varandra, fick m\u00f6jlighet att knyta viktiga kontakter med kommunrepresentanter, tj\u00e4nstepersoner p\u00e5 L\u00e4nsstyrelsen med flera. Detta ledde till m\u00e5nga nya samarbeten h\u00e4stf\u00f6retagarna emellan och skapade en f\u00f6rst\u00e5else f\u00f6r varandras verksamheter. Ett frukostm\u00f6te resulterade i\u00a0H\u00e4strundan \u2013 \u00d6sterlen och grannar<\/a>, ett event som efter premi\u00e4rsucc\u00e9n f\u00f6rsommaren 2018 nu \u00e4r ett \u00e5terkommande \u00e5rligt evenemang.<\/p>\n

Projektet fick mycket positiv uppm\u00e4rksamhet och blev omskrivet i b\u00e5de lokaltidningar och nationella h\u00e4stmagasin. Projektledarna var \u00e4ven och pratade om projektet p\u00e5 regeringskansliet i Stockholm.<\/p>\n

Efter projektets slut kunde man tydligt se att antalet startande p\u00e5 h\u00e4stt\u00e4vlingar som arrangerade av Sk\u00e5nes Ridsportf\u00f6rbund hade \u00f6kat och att m\u00e5nga ryttare fr\u00e5n klubbar, som vanligtvis inte brukar t\u00e4vla i Sk\u00e5ne, deltog.<\/p>\n

Projektet bidrog ocks\u00e5 till att politiker och tj\u00e4nstepersoner i syd\u00f6stra Sk\u00e5ne fick upp \u00f6gonen f\u00f6r h\u00e4stturismen.<\/p>\n

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Projekt<\/p>\n

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\u201dLeader hj\u00e4lpte oss att f\u00f6rverkliga v\u00e5r klimatomst\u00e4llning\u201d<\/h2>\n

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Projektfakta<\/p>\n

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Programperiod
<\/strong>2014-2024<\/span><\/p>\n

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Leaderomr\u00e5de
<\/strong>LEADER Syd\u00f6stra Sk\u00e5ne<\/span><\/p>\n

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Journalnummer
<\/strong>2016-4241<\/span><\/p>\n

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Projektnamn i ans\u00f6kan
<\/strong>Tillv\u00e4xt h\u00e4stturism i syd\u00f6stra Sk\u00e5ne<\/span><\/p>\n

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Projekt\u00e4gare
<\/strong>Sj\u00f6bo kommun<\/a><\/p>\n

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Projektperiod
<\/strong>2017-08 \u2013 2018-12<\/span><\/p>\n

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Projekttyp
<\/strong>Genomf\u00f6randeprojekt<\/span><\/p>\n

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Insatsomr\u00e5de
<\/strong>N\u00e4rproducerat och nya lokala marknader<\/span><\/p>\n

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Information & kontakt<\/p>\n

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L\u00e4nkar
<\/strong>Facebook: Destination H\u00e4st<\/a><\/p>\n

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Samarbetspartners
<\/strong>Sk\u00e5nes Ridsportf\u00f6rbund<\/a>
<\/span>H\u00e4sten i Sk\u00e5ne<\/a>
<\/span>Equi Tours<\/a>
<\/span>\u00d6resundsbron<\/a>
<\/span>Innovationscenter f\u00f6r landsbygden<\/a><\/p>\n

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Finansiering<\/p>\n

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EU-fond
<\/strong>Jordbruksfonden f\u00f6r landsbygdsutveckling<\/span><\/p>\n

Leaderfinansiering
<\/strong>1 282 997 kronor<\/span><\/p>\n

V\u00e4rde ideella insatser<\/strong>
406 903 kronor<\/span><\/p>\n

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LAG-styrelsens motivering till bilfall<\/p>\n

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Projektet bidrar till att olika n\u00e4ringar samverkar f\u00f6r att skapa en ny marknad genom h\u00e4stturismerbjudande vilket ocks\u00e5 bidrar till utvecklingen av bes\u00f6ksn\u00e4ringen. Projektet kommer att synligg\u00f6ra n\u00e4rproducerade produkter och tj\u00e4nster samt g\u00f6ra dem mer tillg\u00e4ngliga. Projektet bidrar till f\u00f6retagsutveckling och paketering av tj\u00e4nster och produkter f\u00f6r f\u00f6retag inom h\u00e4stbranschen i syd\u00f6stra Sk\u00e5ne. Projektet handlar ocks\u00e5 att marknadsf\u00f6ra h\u00e4stturismen i syd\u00f6stra Sk\u00e5ne, i \u00f6vriga Sk\u00e5ne, i Sverige och i Europa vilket bidrar till en utveckling av bes\u00f6ksn\u00e4ringen. Projektet bidrar till att uppfylla m\u00e5len inom Landsbygdsprogrammet genom att bidra till f\u00f6retagsutveckling och st\u00e4rkt konkurrenskraft. Projektet grundar sig p\u00e5 samarbeten mellan olika f\u00f6retag, organisationer och myndigheter f\u00f6r utveckling av h\u00e4stturismen i syd\u00f6stra Sk\u00e5ne. Projektet bidrar till ekonomisk utveckling p\u00e5 landsbygden.<\/p>\n

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