{"id":2422,"date":"2023-06-16T08:57:04","date_gmt":"2023-06-16T08:57:04","guid":{"rendered":"https:\/\/leaderostraskane.se\/?post_type=projekt&p=2422"},"modified":"2025-07-02T08:21:43","modified_gmt":"2025-07-02T08:21:43","slug":"must-sm","status":"publish","type":"projekt","link":"https:\/\/leaderostraskane.se\/en\/projekt\/must-sm\/","title":{"rendered":"Must-SM in Kivik"},"content":{"rendered":"

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Must-SM i Kivik<\/span><\/h1>\n

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Projektet genomf\u00f6rdes i LEADER Syd\u00f6stra Sk\u00e5ne under programperiod 2014-2024.<\/p>\n

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\n

Som \u00e4ppelodlare eller mustare \u00e4r man v\u00e4ldigt n\u00e4ra basn\u00e4ringen och kanske inte alltid s\u00e5 marknadsorienterad. Must-SM innebar ett f\u00f6rsta steg in i den v\u00e4rlden och man b\u00f6rjade t\u00e4nka mer p\u00e5 f\u00f6rpackning, marknadsf\u00f6ring och s\u00e5dana saker.<\/span><\/p>\n<\/blockquote>\n

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Om projektet<\/h2>\n

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Syftet var att utveckla och under tv\u00e5 \u00e5r genomf\u00f6ra ett unikt event med koppling till \u00e4ppelodling och framv\u00e4xande musterin\u00e4ring i hj\u00e4rtat av svensk \u00e4ppelodling p\u00e5 \u00d6sterlen \u2013 Svenska m\u00e4sterskapen i \u00e4ppelmust i Kivik. M\u00e5let var att h\u00f6ja \u00e4ppelmustens status och bidra till \u00f6kad l\u00f6nsamhet hos musterier, nyetablering och \u00f6kad bes\u00f6ksn\u00e4ring.<\/p>\n

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Aktiviteter<\/h2>\n

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Must-SM arrangerades under 2017 och 2018 och lockade 43 deltagande musterier fr\u00e5n hela landet som tillsammans t\u00e4vlade med 140 olika muster och hade 600 bes\u00f6kare.<\/p>\n

En namnkunnig jury testade musterna i blindo och uts\u00e5g vinnare i fem olika kategorier. Juryn l\u00e4mnade ocks\u00e5 skriftlig feedback till deltagande musterier, f\u00f6r att dessa skulle kunna f\u00f6rfina och utveckla sina produkter.<\/p>\n

Bes\u00f6karna tilldelades information om samtliga produkter och i entr\u00e9avgiften ingick mustprovning, mustskola, guidad \u00e4ppelsafari i n\u00e4rliggande \u00e4ppelodlingar samt smakprov p\u00e5 hur \u00e4ppelmust kan anv\u00e4ndas i mat. Bes\u00f6karna fick \u00e4ven utse \u201dPublikens val\u201d genom att provsmaka sig igenom utst\u00e4llarnas produkter och d\u00e4refter r\u00f6sta.<\/p>\n

Under projektet arrangerades \u00e4ven seminarium f\u00f6r \u00e4ppelodlare och elever fr\u00e5n Bollerups lantbruksgymnasium.<\/p>\n

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Resultat<\/h2>\n

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Projektet bidrog till ett flertal nya medlemmar i Svenska Must- & Ciderproducenter, som d\u00e5 hette Svenska Musterier, och en st\u00f6rre samverkan medlemmarna emellan. Men ocks\u00e5 till \u00f6kad kunskap om svensk \u00e4ppelmust bland branschfolk inom mat och dryck, samt \u00f6kad kunskap om marknadsf\u00f6ring bland odlare och mustakt\u00f6rer.<\/p>\n

Must-SM r\u00f6nte uppm\u00e4rksamhet i media och bidrog till en \u00f6kad k\u00e4nnedom om \u00e4ppelmust, samt en tydlig \u00f6kning i f\u00f6rs\u00e4ljningen av de vinnande produkterna.<\/p>\n

Genom projektet etablerade Svenska Must- & Ciderproducenter nya kontakter och samarbeten som p\u00e5verkat branschen p\u00e5 ett l\u00e5ngsiktigt och positivt s\u00e4tt.<\/p>\n

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Projektfakta<\/p>\n

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Programperiod
<\/strong>2014-2024<\/span><\/p>\n

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Leaderomr\u00e5de
<\/strong>LEADER Syd\u00f6stra Sk\u00e5ne<\/span><\/p>\n

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Journalnummer
<\/strong>2016-6565<\/span><\/p>\n

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Projektnamn i ans\u00f6kan
<\/strong>Must-SM i Kivik<\/span><\/p>\n

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Projekt\u00e4gare
<\/strong>Svenska musterier<\/a><\/p>\n

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Projektperiod
<\/strong>2017-06\u00a0\u2013 2018-12<\/span><\/p>\n

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Projekttyp
<\/strong>Genomf\u00f6randeprojekt<\/span><\/p>\n

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Insatsomr\u00e5de
<\/strong>N\u00e4rproducerat och nya lokala marknader<\/span><\/p>\n

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Information & kontakt<\/p>\n

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Kontakt
<\/strong>info@must-sm.se<\/a><\/p>\n

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L\u00e4nkar
<\/strong>Webbplats: Must-SM<\/a>
Facebook: MustSM<\/a><\/p>\n

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Samarbetspartners
<\/strong>Simrishamns kommun<\/a>
Eva All\u00e9<\/a>
TasteCelebrations<\/a>
Grevlunda Mathantverk<\/a>
<\/span>Ulriksdals Tr\u00e4dg\u00e5rd<\/a>
<\/span>\u00c4ppelmarknaden<\/a>
<\/span>Kiviks Musteri<\/a><\/p>\n

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Finansiering<\/p>\n

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EU-fond
<\/strong>Jordbruksfonden f\u00f6r landsbygdsutveckling<\/span><\/p>\n

Leaderfinansiering
<\/strong>1 053 831 kronor
<\/span><\/p>\n

\u00d6vrig finansiering (int\u00e4kter)
<\/strong>50 726 kronor<\/span><\/p>\n

V\u00e4rde ideella insatser
<\/strong>434 790 kronor
<\/span><\/p>\n

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LAG-styrelsens motivering till bilfall<\/p>\n

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Projektets syfte \u00e4r att h\u00f6ja \u00e4ppelmustens status som fest- och m\u00e5ltidsdryck lokalt, regionalt och nationellt, fr\u00e4mja tillverkning, f\u00f6rs\u00e4ljning och anv\u00e4ndning av kvalitetsmust, st\u00f6dja samverkan mellan f\u00f6retag samt gynna bes\u00f6ksn\u00e4ringen p\u00e5 \u00d6sterlen med fokus p\u00e5 den lokala \u00e4ppel- och mustn\u00e4ringen. Projektet syfte \u00e4r ocks\u00e5 att arrangera workshops f\u00f6r gymnasiestudenter, befintliga odlare och butiker, restauranger och dryckesbranschen. Projektet bidrar till lokal f\u00f6r\u00e4dling och produktutveckling, samverkan f\u00f6r utveckling av nya lokala marknader samt workshops f\u00f6r kompetens\u00f6verf\u00f6ring och kompetensh\u00f6jande insatser. Vidare bidrar projektet till ekonomisk utveckling p\u00e5 landsbygden vilket \u00e4r det grundl\u00e4ggande m\u00e5let f\u00f6r Jordbruksfonden f\u00f6r landsbygdsutveckling. Projektet bidrar ocks\u00e5 till f\u00f6retagsutveckling och st\u00e4rkt konkurrenskraft.<\/span><\/p>\n

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As an apple grower or musterer, you are very close to the basic industry and perhaps not always so market-oriented. 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