{"id":2598,"date":"2023-07-03T12:17:43","date_gmt":"2023-07-03T12:17:43","guid":{"rendered":"https:\/\/leaderostraskane.se\/?post_type=projekt&p=2598"},"modified":"2025-07-02T10:13:24","modified_gmt":"2025-07-02T10:13:24","slug":"hallbart-hastforetagande-i-sydostra-skane","status":"publish","type":"projekt","link":"https:\/\/leaderostraskane.se\/en\/projekt\/hallbart-hastforetagande-i-sydostra-skane\/","title":{"rendered":"Sustainable horse farming in southeast Sk\u00e5ne"},"content":{"rendered":"

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H\u00e5llbart h\u00e4stf\u00f6retagande<\/h1>\n

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Projektet genomf\u00f6rdes i LEADER Syd\u00f6stra Sk\u00e5ne under programperiod 2014-2024.<\/p>\n

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\n

En vassare h\u00e4stn\u00e4ring bidrar till en h\u00e5llbar tillv\u00e4xt i syd\u00f6stra Sk\u00e5ne med fler arbetstillf\u00e4llen, fler bofasta, fler \u00e5ret-runt-bes\u00f6kare och ett st\u00f6rre utbud av fritidsaktiviteter.<\/p>\n<\/blockquote>\n

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Om projektet<\/h2>\n

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Syftet med detta projekt, som var en forts\u00e4ttning p\u00e5 leaderprojektet ”Destination H\u00e4st Syd\u00f6stra Sk\u00e5ne”<\/a>, var att f\u00e5 flera mindre f\u00f6retag och hobbyf\u00f6retag att v\u00e4xa, bli aff\u00e4rsm\u00e4ssiga och mer l\u00f6nsamma. Det tidigare projektet fokuserade p\u00e5 turistf\u00f6retagare inom h\u00e4stn\u00e4ringen, men i detta projekt var alla f\u00f6retagare som p\u00e5 n\u00e5got s\u00e4tt kan locka hit h\u00e4stintresserade inkluderade. M\u00e5let var att st\u00e4rka h\u00e4stn\u00e4ringen som helhet och att \u00f6ka utbudet och kvaliteten p\u00e5 tj\u00e4nster till och f\u00f6r h\u00e4star och dess \u00e4gare, under hela \u00e5ret.<\/p>\n

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Aktiviteter<\/h2>\n

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Projektet inleddes med en uppstartstr\u00e4ff, d\u00e4r h\u00e4stakt\u00f6rer bj\u00f6ds in f\u00f6r att inventera behovet av kunskap och st\u00f6d. Utifr\u00e5n detta tog man fram en plan f\u00f6r utbildningar, n\u00e4tverkstr\u00e4ffar och coachning, p\u00e5 teman som bed & box, samarbete och \u00f6kad l\u00f6nsamhet, h\u00e4stjuridik samt h\u00e5llbarhet, f\u00f6retagande och ekonomi. Pandemin gjorde att man under 2020 tyv\u00e4rr fick st\u00e4lla in ett par tr\u00e4ffar och i st\u00e4llet genomf\u00f6ra mer individuell coachning. I den individuella coachningen efterfr\u00e5gade akt\u00f6rerna st\u00f6d kring bland annat digitala medier, marknadsf\u00f6ring, priskalkylering och paketering.<\/p>\n

F\u00f6r att marknadsf\u00f6ra regionen p\u00e5 ett positivt och resurseffektivt s\u00e4tt l\u00e4t man producera\u00a0<\/span>en 20 minuter l\u00e5ng film<\/a>\u00a0<\/span>d\u00e4r tittaren f\u00e5r m\u00f6ta h\u00e4stprofiler och h\u00e4stf\u00f6retagare i regionen som ber\u00e4ttar om varf\u00f6r de valt just syd\u00f6stra Sk\u00e5ne som sin plats i h\u00e4stlivet och varf\u00f6r man ska s\u00f6ka sig hit b\u00e5de f\u00f6r semester och boende. Projektets slutseminarium genomf\u00f6rdes digitalt i november 2020 d\u00e5 man ocks\u00e5 hade premi\u00e4r f\u00f6r filmen.<\/p>\n

 <\/p>\n

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Resultat<\/h2>\n

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Projektet bidrog till en ny gemenskap och ett starkt n\u00e4tverk inom h\u00e4stn\u00e4ringen i syd\u00f6stra Sk\u00e5ne. Nya samarbeten \u00f6ver gr\u00e4nserna utvecklades, \u00e4ven kring anl\u00e4ggningar och tj\u00e4nst- och produktpaketering. Genom kontinuerligt marknadsf\u00f6ringsarbete, H\u00e4strundans dragningskraft och uppm\u00e4rksamhet samt med filmens hj\u00e4lp st\u00e4rktes regionens position som en tydlig h\u00e4stdestination ytterligare.<\/p>\n

B\u00e5de kvalitet och utbud \u00f6kade generellt med hj\u00e4lp av kompetensutveckling och coachning. Paket av produkter, tj\u00e4nster och naturupplevelser skapades och s\u00e5ldes genom \u00e5terf\u00f6rs\u00e4ljare och researrang\u00f6rer. Deltagande f\u00f6retag f\u00f6rb\u00e4ttrade sin n\u00e4rvaro p\u00e5 n\u00e4tet och fick b\u00e4ttre koll p\u00e5 sin digitala helhet. De fick dessutom en b\u00e4ttre kunskap i f\u00f6retagande med r\u00e4tt priss\u00e4ttning samt bra merf\u00f6rs\u00e4ljning och bredd.<\/p>\n

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Projektfakta<\/p>\n

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Programperiod
<\/strong>2014-2024<\/span><\/p>\n

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Leaderomr\u00e5de
<\/strong>LEADER Syd\u00f6stra Sk\u00e5ne<\/span><\/p>\n

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Journalnummer
<\/strong>2018-3721<\/span><\/p>\n

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Projektnamn i ans\u00f6kan
<\/strong>H\u00e5llbart h\u00e4stf\u00f6retagande i syd\u00f6stra Sk\u00e5ne<\/p>\n

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Projekt\u00e4gare
<\/strong>Sj\u00f6bo kommun<\/a>
<\/a><\/p>\n

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Projektperiod
<\/strong>2019-02 \u2013 2021-01<\/p>\n

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Projekttyp
<\/strong>Genomf\u00f6randeprojekt<\/span><\/p>\n

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Insatsomr\u00e5de
<\/strong>Kommunikation och tillg\u00e4nglighet<\/span><\/p>\n

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Information & kontakt<\/p>\n

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L\u00e4nkar
<\/strong>Facebook: Destination H\u00e4st<\/a><\/p>\n

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Samarbetspartners
<\/strong>Simrishamns kommun<\/a>
Tomelilla kommun<\/a>
Ystads kommun<\/a>
Sk\u00e5nes Ridsportf\u00f6rbund<\/a>
Region Sk\u00e5ne<\/a>
H\u00e4strundan Sk\u00e5ne<\/a>
H\u00e4sten i Sk\u00e5ne<\/a>
LRF Sk\u00e5ne<\/a>
Hush\u00e5llningss\u00e4llskapet<\/a>
H\u00e4st i Sydost<\/a>Equi Tours<\/a><\/a><\/p>\n

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Finansiering<\/p>\n

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EU-fond
<\/strong>Regionala utvecklingsfonden<\/p>\n

Leaderfinansiering<\/strong>
1 499 709 kronor<\/p>\n

V\u00e4rde ideella insatser<\/strong>
600 820 kronor<\/p>\n

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LAG-styrelsens motivering till bilfall<\/p>\n

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En utvecklande h\u00e4stn\u00e4ring med f\u00f6retagsfokus bidrar till en attraktiv och konkurrenskraftig landsbygd. Projektet bidrar till att uppn\u00e5 detta genom att ta ett bredare grepp om h\u00e4stn\u00e4ringen och kompetensh\u00f6jande \u00e5tg\u00e4rder f\u00f6r f\u00f6retag och entrepren\u00f6rer.<\/p>\n

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