{"id":2770,"date":"2023-09-18T10:18:09","date_gmt":"2023-09-18T10:18:09","guid":{"rendered":"https:\/\/leaderostraskane.se\/?post_type=projekt&p=2770"},"modified":"2024-12-03T12:08:46","modified_gmt":"2024-12-03T12:08:46","slug":"reportrar-i-landsbygdens-tjanst","status":"publish","type":"projekt","link":"https:\/\/leaderostraskane.se\/en\/projekt\/reportrar-i-landsbygdens-tjanst\/","title":{"rendered":"Reporters in the service of the countryside"},"content":{"rendered":"

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Reportrar i landsbygdens tj\u00e4nst<\/h1>\n

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Projektet genomf\u00f6rdes i Sk\u00e5nes Ess under programperiod 2014-2024.<\/p>\n

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\n

Projektet bestod i att ta vara p\u00e5 lokal kraft och kunskap i medierapporteringen f\u00f6r att g\u00f6ra journalistiken \u00e4n mer n\u00e4ra och relevant f\u00f6r l\u00e4sarna. Kristianstadsbladet har i projektet gett medborgare p\u00e5 landsbygden en m\u00f6jlighet att forma bilden av sin ort i media genom att anlitas som lokalkorre.<\/p>\n<\/blockquote>\n

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Om projektet<\/h2>\n

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F\u00f6rr fanns s\u00e5 kallade radskrivare, en slags lokalkorrespondenter som ber\u00e4ttade vad som h\u00e4nde i byarna. Det finns inte idag. Samtidigt har sociala medier seglat upp som en informationsk\u00e4lla f\u00f6r m\u00e5nga m\u00e4nniskor. Det \u00e4r l\u00e4ttare att ta till sig ny information och uttrycka sin \u00e5sikt, men det skrivs ocks\u00e5 mycket som inte \u00e4r sant i alternativa medier. I projektet Reportrar i landsbygdens tj\u00e4nst ska man d\u00e4rf\u00f6r verka f\u00f6r att synligg\u00f6ra landsbygden i Kristianstad kommun p\u00e5 ett b\u00e4ttre s\u00e4tt och n\u00e5 gamla och nya l\u00e4sargrupper med \u00e4n mer relevant journalistik.<\/p>\n

Fem redaktionsr\u00e5d ska uppr\u00e4ttas i Arkelstorp (Oppmanna-V\u00e5nga-bygden), Tollarp (omr\u00e5det runtomkring och Linder\u00f6d, Djurr\u00f6d-Tr\u00e4ne), Degeberga (med omnejd upp till Ever\u00f6d och ner till Maglehem), \u00d6nnestad (i princip Arasl\u00f6vs f\u00f6rsamling) och Fj\u00e4lkinge (med omnejd). R\u00e5den ska utbildas i bland annat pressetiska principer f\u00f6r att sedan leverera ca tre nyheter i veckan. Nya flikar uppr\u00e4ttas f\u00f6r respektive geografiskt omr\u00e5de p\u00e5 Kristianstadsbladets webbplats. Redaktionsr\u00e5den ska ocks\u00e5 skapa en bilaga om sin bygd som distribueras i hela utgivningsomr\u00e5det tv\u00e5 g\u00e5nger om \u00e5ret. Arvoden betalas ut enligt \u00f6verenskommelse.<\/p>\n

Informationsm\u00f6ten arrangeras f\u00f6r att hitta medlemmar fr\u00e5n lokala f\u00f6retag, f\u00f6reningar samt privatpersoner: kunniga personer som brinner f\u00f6r att ber\u00e4tta om sin bygd och som f\u00e5r m\u00f6jlighet att p\u00e5verka bilden som f\u00f6rmedlas. Arvoden betalas ut enligt \u00f6verenskommelse till skribenter.<\/p>\n

N\u00e4r det tv\u00e5\u00e5riga projektet \u00e4r \u00f6ver \u00e4r det l\u00e5ngsiktiga m\u00e5let att genom det etablerade samarbetet mellan tidning och redaktionsr\u00e5d driva vidare verksamheten.<\/p>\n

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Resultat<\/h2>\n

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I projektet har ca 20 lokalreportrar f\u00e5tt kompetensutveckling i journalistik och i fototeknik. Artiklar och bilder p\u00e5 lokalkorrarnas initiativ, med handledning av projektledaren, producerats och sedan publicerats i Kristianstadsbladets olika kanaler. I slutrapporten beskrivs detta som en win-win, d\u00e4r tidningen bist\u00e5tt med kunskap om pressetiska regler samt plattformar att n\u00e5 ut och d\u00e4r medborgare p\u00e5 landsbygden gavs m\u00f6jlighet att forma bilden av sin ort.<\/p>\n

Under projekttiden har det skrivits 400 artiklar och s\u00e4rskilda lokalbilagor har producerats. N\u00e4tverket som \u00e4r uppbyggt lever kvar och projektledaren \u00e4r fortsatt engagerad i den lokala rapporteringen. Projektet har lyft fr\u00e5gor p\u00e5 landsbygden i Kristianstad kommun som inte blivit belysta annars.<\/p>\n

I slutredovisningen redovisar st\u00f6dmottagaren att man f\u00f6ljt projektplanen och utf\u00f6rt de aktiviteter som \u00e4r angivna d\u00e4r i. Vunna erfarenheter har resulterat i kunskaper inom omr\u00e5det som de har anv\u00e4ndning av i sitt fortsatta arbete och det \u00e4r beskrivet hur arbetet forts\u00e4tter framgent. Lokalkorrarna har blivit profiler i sina respektive byar. Tipsen till tidningen har \u00f6kat och under projektperioden har antal l\u00e4sare blivit fler.<\/p>\n

Initialt ifr\u00e5gasattes projektet av Journalistf\u00f6rbundet. I slutrapport ber\u00e4ttas: \u201dDe uttryckte en r\u00e4dsla f\u00f6r att projektet skulle underminera marknaden f\u00f6r frilansare. Denna kritik var dock inte sv\u00e5r att bem\u00f6ta. Lukas Ernryd talade med Journalistf\u00f6rbundets ordf\u00f6rande, Jonas Nordling, och framf\u00f6rde att dels finns inga frilansare som \u00e4r verksamma i de orter d\u00e4r vi bedriver satsningen, och inga frilansare hade kunnat livn\u00e4ra sig p\u00e5 den typen av artiklar som lokalkorrarna skriver. Marknaden \u00e4r f\u00f6r liten. Dessutom har inte externa frilansare den kunskap f\u00f6r att hitta de ber\u00e4ttelser som lokalkorrarna har. Lokalkorrarna har ocks\u00e5 ett annat incitament f\u00f6r att skriva dem. De vill skildra sin bygd och sin by \u2013 d\u00e4rf\u00f6r hittas ber\u00e4ttelserna.\u201d<\/p>\n

I m\u00e5nga stycken \u00e4r detta ett v\u00e4ldigt lyckat projekt som f\u00e5tt stor spridning och som har gjort stort avtryck b\u00e5de nationellt och lokalt. Projektet \u00e4r ett av tv\u00e5 projekt som \u00e4r nominerat till \u201dRural Inspiration Awards\u201d p\u00e5 ERND fr\u00e5n Sverige 2019.<\/p>\n

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Projektfakta<\/p>\n

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Programperiod
<\/strong>2014-2024<\/p>\n

Leaderomr\u00e5de<\/strong>
Sk\u00e5nes Ess<\/p>\n

Journalnummer
<\/strong>2016-1839<\/p>\n

Projekt\u00e4gare
<\/strong>Sk\u00e5nemedia AB<\/a> (Kristianstadsbladet<\/a>)<\/p>\n

Projekttyp
<\/strong>Genomf\u00f6rande<\/p>\n

Insatsomr\u00e5de
<\/strong>Korskopplingar. Skapande av m\u00f6tesplatser och gr\u00e4ns\u00f6vergripande m\u00f6ten, nya n\u00e4tverk.<\/p>\n

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Information & kontakt<\/p>\n

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Finansiering<\/p>\n

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EU-fond
<\/strong>Jordbruksfonden f\u00f6r landsbygdsutveckling<\/p>\n

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Projektst\u00f6d fr\u00e5n EU-fond
<\/strong>657 656 kronor<\/p>\n

Offentligt st\u00f6d fr\u00e5n LAG<\/strong>
323 920 kronor<\/p>\n

Total finansiering<\/strong>
981 576 kronor<\/p>\n

V\u00e4rde av projektets ideella insatser
<\/strong>64 860 kronor
<\/strong><\/p>\n

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LAG-styrelsens motivering till bilfall<\/p>\n

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Projektet skapar f\u00f6ruts\u00e4ttningar f\u00f6r nya intressanta korskopplingar och st\u00e4rker omr\u00e5dets identitet, dels lokalt men \u00e4ven genom att synligg\u00f6ra bygder som tidigare befunnit sig i viss medieskugga. Projektet ger m\u00f6jlighet f\u00f6r fler att engagera sig i informations- och nyhetsf\u00f6rmedling fr\u00e5n s\u00e5dant som h\u00e4nder och sker lokalt. LAG f\u00e4ster stor vikt vid att projektet genomf\u00f6rs i n\u00e4ra samarbete med lokala utvecklingsgrupper och n\u00e4ringsliv, samt att resultatet av projektet ej leder till att lokala redaktioner l\u00e4ggs ner vilket LAG noga f\u00f6ljer upp. LAG st\u00e4ller \u00e4ven som krav att en LAG-ledamot ska ing\u00e5 i styrgrupp f\u00f6r projektet. LAG vill ocks\u00e5 f\u00e5 en redovisning av den egna insatsen under projekttiden och att man i b\u00f6rjan av projektet best\u00e4mmer metod f\u00f6r utv\u00e4rdering.<\/p>\n

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The project consisted of utilizing local power and knowledge in media reporting to make journalism even closer and more relevant to readers. 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