{"id":4372,"date":"2024-12-03T10:21:28","date_gmt":"2024-12-03T10:21:28","guid":{"rendered":"https:\/\/leaderostraskane.se\/?post_type=projekt&p=4372"},"modified":"2025-07-10T08:51:46","modified_gmt":"2025-07-10T08:51:46","slug":"fiskabonnemang-direkt-till-konsument","status":"publish","type":"projekt","link":"https:\/\/leaderostraskane.se\/en\/projekt\/fiskabonnemang-direkt-till-konsument\/","title":{"rendered":"Direct-to-consumer fishing subscription"},"content":{"rendered":"

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Fiskabonnemang direkt till konsument<\/h1>\n

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Projektet genomf\u00f6rdes i LEADER Syd\u00f6stra Sk\u00e5ne under programperiod 2014-2024.<\/p>\n

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\n

Vi tjuvkopplar livsmedelskedjan och erbjuder konsumenten det den vill ha till ett b\u00e4ttre pris.<\/span><\/p>\n<\/blockquote>\n

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Om projektet<\/h2>\n

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Abonnemang eller prenumeration \u00e4r n\u00e5got som vi \u00e4r ganska vana vid n\u00e4r det g\u00e4ller f\u00f6rbrukningsvaror, telefoner, tidningar och digitala tj\u00e4nster. G\u00e5rdsfisk ville genom detta projekt testa att erbjuda abonnemang av f\u00e4rsk, lokalproducerad fisk.<\/p>\n

Ett s\u00e5dant abonnemang har m\u00e5nga f\u00f6rdelar. Det minskar matsvinnet och \u00f6kar kontakten mellan producent och konsument. Det skapar en trygghet f\u00f6r producenten med \u00e5terkommande f\u00f6rs\u00e4ljning. Det m\u00f6jligg\u00f6r f\u00f6r mindre producenter att n\u00e5 ut och \u00f6kar v\u00e4rdet i produkterna. Fisken produceras dessutom i ett fiskuppf\u00f6dningssystem utan utsl\u00e4pp och negativ milj\u00f6p\u00e5verkan.<\/p>\n

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Aktiviteter<\/h2>\n

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G\u00e5rdsfisk tog fram en metod f\u00f6r att kunna s\u00e4lja f\u00e4rsk fisk direkt till konsument. Ett tjugotal familjer och personer i \u00f6stra Sk\u00e5ne fick testa abonnemanget. Fem kilo fiskfil\u00e9 levererades i kylv\u00e4skor tillsammans med en broschyr med information och recept. Som motprestation fick testpersonerna genomf\u00f6ra utv\u00e4rderingar f\u00f6r f\u00f6rb\u00e4ttringar av tj\u00e4nsten. Man byggde en hemsida f\u00f6r att kunna ta emot best\u00e4llningar och betalningar f\u00f6r leveranserna.<\/p>\n

Projektet f\u00f6rankrades via sociala medier. G\u00e5rdsfisk s\u00e5lde \u00e4ven fisk och marknadsf\u00f6rde den kommande tj\u00e4nsten genom lokal direkthandel p\u00e5 s\u00e5 kallade REKO-ringar.<\/p>\n

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Resultat<\/h2>\n

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Genom projektet bekr\u00e4ftades intresset fr\u00e5n konsumenterna. De vill kunna k\u00f6pa sin fisk p\u00e5 andra s\u00e4tt \u00e4n i dagligvaruhandeln. \u00c4ven f\u00f6reningar visade intresse av att s\u00e4lja fisk f\u00f6r att f\u00e5 in extra pengar till sina verksamheter. Projektet skapade d\u00e4rmed f\u00f6rv\u00e4ntade resultat. Konsumenter kommer fram\u00f6ver att kunna best\u00e4lla fisk via hemsidan och f\u00e5 den levererad hem eller till ett utl\u00e4mningsst\u00e4lle.<\/p>\n

Projektet skapade en tj\u00e4nst som \u00e4r kommersiellt g\u00e5ngbar och som andra producenter f\u00f6rhoppningsvis kommer att kopiera. Med den nya abonnemangstj\u00e4nsten skapades dessutom ytterligare tv\u00e5 heltidstj\u00e4nster p\u00e5 G\u00e5rdsfisk.<\/p>\n

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\n[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”85ddcd9a-bba9-4dcd-9673-e023bb3f643a” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u201dLeader hj\u00e4lpte oss att f\u00f6rverkliga v\u00e5r klimatomst\u00e4llning\u201d<\/h2>\n

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\n[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”20px||20px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Programperiod
\n<\/strong>2014-2024
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Leaderomr\u00e5de
<\/strong>LEADER Syd\u00f6stra Sk\u00e5ne<\/p>\n

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Journalnummer
<\/strong>2020-1628<\/p>\n

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Projektnamn i ans\u00f6kan
<\/strong>Fiskabonnemang direkt till konsument<\/span><\/p>\n

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Projekt\u00e4gare<\/strong>
Scandinavian Aquasystems AB (G\u00e5rdsfisk)<\/a><\/a><\/p>\n

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Projektperiod
<\/strong>2020-04 \u2013 2022-01<\/span><\/p>\n

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Projekttyp
<\/strong>Genomf\u00f6randeprojekt, Projektst\u00f6d till f\u00f6retag<\/p>\n

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Insatsomr\u00e5de
<\/strong>N\u00e4rproducerat och nya lokala marknader<\/p>\n

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L\u00e4nkar
<\/strong>Webbplats: G\u00e5rdsfisk<\/a>
Facebook: G\u00e5rdsfisk<\/a><\/p>\n

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Samarbetspartners
<\/strong>Krinova<\/a>, Maltesholms Fisk AB, CW Fisk AB<\/a><\/p>\n

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EU-fond
<\/strong>Havs- och fiskerifonden<\/p>\n

Leaderfinansiering<\/strong>
200 000 kronor<\/p>\n

Privat finansiering<\/strong>
207 775 kronor<\/p>\n

V\u00e4rde ideella insatser<\/strong>
163 880 kronor<\/p>\n

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Detta \u00e4r ett intressant projekt som ligger helt r\u00e4tt i tiden. Genom att testa nya s\u00e4tt att producera och distribuera lokalt odlad fisk kan b\u00e5de milj\u00f6, producenter och konsumenter gynnas. Man skapar f\u00f6ruts\u00e4ttningar f\u00f6r f\u00e4rsk fisk till konsument i en kortare livsmedelskedja. Projektet kan \u00e4ven inspirera lokala akt\u00f6rer, bidra till lokal utveckling och generera fler arbetstillf\u00e4llen i framtiden.<\/span><\/p>\n

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