{"id":5915,"date":"2025-09-30T10:06:01","date_gmt":"2025-09-30T10:06:01","guid":{"rendered":"https:\/\/leaderostraskane.se\/?post_type=projekt&p=5915"},"modified":"2025-09-30T10:06:06","modified_gmt":"2025-09-30T10:06:06","slug":"framtidens-outdoor-destination","status":"publish","type":"projekt","link":"https:\/\/leaderostraskane.se\/en\/projekt\/framtidens-outdoor-destination\/","title":{"rendered":"The Outdoor Destination of the Future"},"content":{"rendered":"

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Framtidens Outdoor-destination<\/h1>\n

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Projektet genomf\u00f6rdes i Leader Lag PH under programperiod 2014-2024.<\/p>\n

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\n

Efter pandemin s\u00e5g det lokala n\u00e4ringslivet ett f\u00f6r\u00e4ndrat kundbehov som \u00f6ppnade upp m\u00f6jligheter f\u00f6r naturturism. Projektet gick i linje med den regionala framtidsplanen som lyfter hur turismen genererar inom st\u00f6rre syften, s\u00e5 som samh\u00e4llsutveckling och ekonomisk tillv\u00e4xt.<\/p>\n<\/blockquote>\n

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Om projektet<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”10px|30px|0px|30px|false|false” custom_padding_tablet=”0px|30px|0px|30px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_font=”||||on|||#4D5A31|” global_colors_info=”{}”]<\/p>\n

I trakterna runtom H\u00e4ssleholms kommun finns goda naturliga f\u00f6ruts\u00e4ttningar och infrastruktur
med v\u00e4lmarkerade vandringsleder.<\/p>\n

Samtidigt saknades en tydlig profil och H\u00e4ssleholm som platsvarum\u00e4rke har m\u00e5nga g\u00e5nger f\u00f6rknippats med b\u00e5de otydlighet och negativa associationer. Projektet skapade en l\u00e5ngsiktig plattform f\u00f6r olika former av upplevelser och ett starkt varum\u00e4rke. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”10px||10px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”10px|30px|0px|30px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Aktiviteter<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”10px|30px|0px|30px|false|false” custom_padding_tablet=”0px|30px|0px|30px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

N\u00e4r projektledaren Hanna Nilsson hade anst\u00e4llts inleddes arbetet med marknadsf\u00f6ring och att driva trafik till nya digitala kanaler. Projektet tog genom fem s\u00e5 kallade contentskapande<\/em> fotograferingar fram ett material som p\u00e5 ett h\u00e5llbart s\u00e4tt \u00e5terspeglar utbud och bes\u00f6ksm\u00e5l under olika s\u00e4songer. Materialet kan allts\u00e5 under l\u00e5ng tid vara till stor hj\u00e4lp f\u00f6r den l\u00e5ngsiktiga visionen om en tydligare profil som destination.<\/p>\n

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Resultat<\/h2>\n

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Projektet visar p\u00e5 b\u00e5de konkreta, m\u00e4tbara resultat och kvalitativa framsteg med att utveckla omr\u00e5det som destination. Bland de 36 medlemmar som har tecknat ett profileringspaket har h\u00e4lften av dessa \u00f6kat sin \u00e5rsoms\u00e4ttning med minst 5 %.<\/p>\n

Framg\u00e5ngarna m\u00e4rks \u00e4ven digitalt f\u00f6r varum\u00e4rket Explore H\u00e4ssleholm<\/em>. Drygt 1 100 f\u00f6ljer Facebook-sidan. P\u00e5 Instagram finns \u00f6ver 1 500 f\u00f6ljare och ungef\u00e4r 16 % av dessa \u00e4r danskar. Genom annonser p\u00e5 Greater Copenhagen<\/em> har projektet f\u00e5tt \u00f6ver \u00e5tta miljoner exponeringar! Att projektet avslutades f\u00f6r\u00e4ndrade inte det fortsatta arbetet \u2013 H\u00e4ssleholms kommun ska bli framtidens outdoor-destination!<\/p>\n

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\u201dLeader hj\u00e4lpte oss att f\u00f6rverkliga v\u00e5r klimatomst\u00e4llning\u201d<\/h2>\n

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Programperiod
<\/strong>2014-2024<\/p>\n

Leaderomr\u00e5de
<\/strong>Leader Lag PH<\/p>\n

Journalnummer
<\/strong>2021-2844<\/p>\n

Projektnamn i ans\u00f6kan
<\/strong>H\u00e4ssleholm \u2013 Framtidens outdoor destination<\/p>\n

Projekt\u00e4gare
<\/strong>Outdoor H\u00e4ssleholm Ekonomisk f\u00f6rening<\/p>\n

Projektperiod
<\/strong>2019-09 \u2013 2025-01<\/p>\n

Projekttyp
<\/strong>Genomf\u00f6randeprojekt<\/p>\n

Insatsomr\u00e5de
<\/strong>H\u00e5llbart och tillg\u00e4ngligt samh\u00e4lle<\/p>\n

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EU-fond
<\/strong>Europeiska jordbruksfonden f\u00f6r landsbygdsutveckling<\/p>\n

Leaderfinansiering
<\/strong>2 047 646 kronor<\/p>\n

V\u00e4rde av projektets ideella insatser
<\/strong>874 107 kronor<\/p>\n

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After the pandemic, local businesses saw a shift in customer needs that opened up opportunities for nature tourism. 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