{"id":7585,"date":"2026-09-01T11:30:33","date_gmt":"2026-09-01T09:30:33","guid":{"rendered":"https:\/\/leaderostraskane.se\/?post_type=projekt&p=7585"},"modified":"2026-09-01T11:51:19","modified_gmt":"2026-09-01T09:51:19","slug":"platsvarumarke-perstorp","status":"publish","type":"projekt","link":"https:\/\/leaderostraskane.se\/en\/projekt\/platsvarumarke-perstorp\/","title":{"rendered":"Place Brand Perstorp \u2013 together for increased attractiveness"},"content":{"rendered":"

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Platsvarum\u00e4rke Perstorp \u2013 tillsammans f\u00f6r \u00f6kad attraktionskraft<\/h1>\n

Detta projekt har \u00e4nnu inte f\u00e5tt ett formellt beslut fr\u00e5n Jordbruksverket.<\/p>\n

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Ingress<\/p>\n<\/blockquote>\n

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Nya \u00f6gon p\u00e5 Perstorp<\/p>\n<\/blockquote>\n

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Om projektet<\/h2>\n

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Perstorps kommun vill st\u00e4rka sin attraktionskraft, stolthet och sammanh\u00e5llning genom att skapa en gemensam ber\u00e4ttelse om platsen \u2013 tillsammans med dem som bor och verkar d\u00e4r. I dag finns m\u00e5nga styrkor, som industrihistoria, natur, friluftsliv och ett aktivt f\u00f6reningsliv, men bilden av Perstorp upplevs som splittrad. Projektet ska d\u00e4rf\u00f6r samla inv\u00e5nare, f\u00f6reningar, f\u00f6retag och kommunen kring en gemensam riktning.<\/p>\n

Genom dialogm\u00f6ten, workshops och ungdomsdialoger ska deltagarna tillsammans identifiera Perstorps styrkor, v\u00e4rden och ber\u00e4ttelser. Resultatet blir bland annat en gemensam platsvarum\u00e4rkesplattform med budskap, tonalitet och grafiska riktlinjer samt en praktisk verktygsl\u00e5da som f\u00f6retag, f\u00f6reningar, kommunen och andra akt\u00f6rer kan anv\u00e4nda i sin egen kommunikation.<\/p>\n

Men projektet handlar om mer \u00e4n marknadsf\u00f6ring. Ett viktigt m\u00e5l \u00e4r att skapa h\u00e5llbara former f\u00f6r samarbete \u00e4ven efter projektets slut. Genom ett gemensamt spr\u00e5k, nya n\u00e4tverk och tydligare arbetss\u00e4tt ska fler kunna bli ambassad\u00f6rer f\u00f6r Perstorp och bidra till att st\u00e4rka platsens rykte, trivsel och attraktivitet. P\u00e5 l\u00e4ngre sikt ska det ge b\u00e4ttre f\u00f6ruts\u00e4ttningar att locka nya inv\u00e5nare, kompetens, f\u00f6retag och bes\u00f6kare. <\/p>\n

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Projektfakta<\/p>\n

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Journalnummer
<\/strong>2026-2922<\/p>\n

Projektnamn i ans\u00f6kan
<\/strong>Platsvarum\u00e4rke Perstorp \u2013 tillsammans f\u00f6r \u00f6kad attraktionskraft<\/p>\n

Projekt\u00e4gare
<\/strong>Perstorps kommun<\/a><\/p>\n

Projektperiod
<\/strong>2026 \u2013 2027<\/p>\n

Projekttyp
<\/strong>Genomf\u00f6randeprojekt<\/p>\n

Insatsomr\u00e5de
<\/strong>Platsutveckling, stolthet och delaktighet<\/p>\n

Samarbetspartners
<\/strong>F\u00f6retag, f\u00f6reningar och inv\u00e5nare i Perstorps kommun<\/p>\n

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Kontakt & information<\/p>\n

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Kontaktperson
<\/strong>Annika Nilsson<\/a><\/p>\n

Webb och sociala medier
<\/strong>Webbplats (Perstorps kommun)<\/a>
Facebook (Perstorps kommun)<\/a>
Instagram (Perstorps kommun)<\/a><\/p>\n

Projektet i media
<\/strong>Har du l\u00e4st eller h\u00f6rt om projektet i media? Dela g\u00e4rna med dig av artikeln eller s\u00e4ndningen till oss via mejl<\/a>!
<\/strong><\/p>\n

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Finansiering<\/p>\n

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EU-fond
<\/strong>Jordbruksfonden f\u00f6r landsbygdsutveckling<\/p>\n

Projektst\u00f6d fr\u00e5n EU-fond
<\/strong>\u00a0kronor<\/p>\n

Offentligt st\u00f6d fr\u00e5n LAG
<\/b>\u00a0kronor<\/p>\n

\u00d6vrig offentlig resurs
<\/strong>\u00a0kronor
<\/strong><\/p>\n

Privat finansiering
<\/b><\/strong>\u00a0kronor
<\/b><\/strong><\/p>\n

Total finansiering
<\/b>\u00a0kronor<\/p>\n

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Styrelsens bed\u00f6mning<\/p>\n

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Beslutsdatum: <\/strong>2026-06-23
<\/span>Summa urvalskriterier: <\/strong>735 po\u00e4ng
<\/span>Styrelsens motivering: <\/strong>Projektet bed\u00f6ms uppfylla f\u00f6ruts\u00e4ttningarna f\u00f6r st\u00f6d inom Leader \u00d6stra Sk\u00e5nes lokala utvecklingsstrategi och bidra till insatsomr\u00e5det Platsutveckling, stolthet och delaktighet. Genom en bred och inkluderande samverkansprocess mellan inv\u00e5nare, f\u00f6reningsliv, n\u00e4ringsliv och kommunen skapas f\u00f6ruts\u00e4ttningar f\u00f6r ett l\u00e5ngsiktigt och lokalt f\u00f6rankrat arbete med platsutveckling. Projektet st\u00e4rker den lokala utvecklingskapaciteten genom att etablera h\u00e5llbara samverkansformer, \u00f6ka delaktigheten och ta fram gemensamma verktyg som kan anv\u00e4ndas av flera akt\u00f6rer \u00e4ven efter projektets avslut. Insatsen bed\u00f6ms bidra till \u00f6kad attraktivitet, st\u00e4rkt lokal identitet och ett \u00f6kat engagemang f\u00f6r Perstorps utveckling. Styrelsen bed\u00f6mer att projektet \u00e4r v\u00e4l f\u00f6rankrat, har en realistisk genomf\u00f6randeplan och en organisation med tillr\u00e4cklig kapacitet att genomf\u00f6ra projektet. Projektet bed\u00f6ms skapa ett tydligt merv\u00e4rde genom leadermetoden och skulle inte kunna genomf\u00f6ras i den planerade omfattningen utan det s\u00f6kta st\u00f6det. Sammantaget bed\u00f6ms projektet uppfylla kriterierna f\u00f6r st\u00f6d och beviljas d\u00e4rf\u00f6r bifall.
<\/strong><\/span><\/strong><\/p>\n

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Perstorp municipality wants to gather residents, businesses, and associations around a common story about the place. 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