{"id":7781,"date":"2026-10-07T09:59:01","date_gmt":"2026-10-07T07:59:01","guid":{"rendered":"https:\/\/leaderostraskane.se\/?post_type=projekt&p=7781"},"modified":"2026-10-07T10:16:00","modified_gmt":"2026-10-07T08:16:00","slug":"mr-rossi","status":"publish","type":"projekt","link":"https:\/\/leaderostraskane.se\/en\/projekt\/mr-rossi\/","title":{"rendered":"Mr. Rossi discovers Ystad and \u00d6sterlen"},"content":{"rendered":"

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Mr. Rossi uppt\u00e4cker Ystad och \u00d6sterlen<\/h1>\n

Detta projekt har \u00e4nnu inte f\u00e5tt ett formellt beslut fr\u00e5n Jordbruksverket.<\/p>\n

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\n

Ingress<\/p>\n<\/blockquote>\n

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\n

Tecknad figur visar v\u00e4gen till Ystad och \u00d6sterlens mat, natur, kultur och upplevelser p\u00e5 den internationella arenan<\/p>\n<\/blockquote>\n

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Om projektet<\/h2>\n

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Hur kan sm\u00e5 f\u00f6retag p\u00e5 landsbygden tillsammans n\u00e5 en internationell publik som de var f\u00f6r sig har sv\u00e5rt att n\u00e5? Det ska projektet \u201dMr. Rossi uppt\u00e4cker Ystad och \u00d6sterlen\u201d ta reda p\u00e5.<\/p>\n

Minst 30 f\u00f6retag inom bland annat bes\u00f6ksn\u00e4ring, mat, handel, kultur och upplevelser ska samverka f\u00f6r att marknadsf\u00f6ra Ystad och \u00d6sterlen mot framf\u00f6r allt den tyska marknaden. Satsningen ska b\u00e5de st\u00e4rka f\u00f6retagens konkurrenskraft och \u00f6ka den internationella k\u00e4nnedomen om destinationens mat, natur, kultur och upplevelser.<\/p>\n

En viktig del blir en gemensam tyskspr\u00e5kig destinationsbroschyr och minst fem animerade filmer med den v\u00e4lk\u00e4nda figuren Mr. Rossi som ber\u00e4ttare och v\u00e4gvisare genom omr\u00e5det. Materialet ska bland annat anv\u00e4ndas vid Gr\u00fcne Woche i Berlin 2027 och i digitala kanaler.<\/p>\n

Men projektet handlar om mer \u00e4n marknadsf\u00f6ring. F\u00f6retagen ska tillsammans utveckla, testa och dokumentera en arbetsmodell f\u00f6r internationell destinationsutveckling. Genom workshops, n\u00e4tverk och gemensamma marknadsinsatser ska nya samarbeten och aff\u00e4rsm\u00f6jligheter skapas.<\/p>\n

M\u00e5let \u00e4r att modellen och n\u00e4tverket ska leva vidare \u00e4ven efter projektets slut och kunna anv\u00e4ndas f\u00f6r framtida internationella satsningar. Erfarenheterna ska ocks\u00e5 kunna inspirera andra landsbygdsdestinationer som vill n\u00e5 nya marknader genom samverkan. <\/p>\n

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Projektfakta<\/p>\n

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Journalnummer
<\/strong>2026-3306<\/p>\n

Projektnamn i ans\u00f6kan
<\/strong>Mr. Rossi uppt\u00e4cker Ystad och \u00d6sterlen \u2013 internationell destinationsutveckling<\/p>\n

Projekt\u00e4gare
<\/strong>\u00d6sterlenkryddor AB<\/a><\/p>\n

Projektperiod
<\/strong>2026 \u2013 2027<\/p>\n

Projekttyp
<\/strong>Genomf\u00f6randeprojekt<\/p>\n

Insatsomr\u00e5de
<\/strong>Platsutveckling, stolthet och delaktighet<\/p>\n

Samarbetspartners
<\/strong>F\u00f6retagarna \u00d6sterlen<\/a> samt en rad f\u00f6retag inom bes\u00f6ksn\u00e4ring, mat, handel, kultur och upplevelser<\/p>\n

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Kontakt & information<\/p>\n

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Projektledare
<\/strong>Anders Pers\u00e5kre<\/a><\/p>\n

Webb och sociala medier
<\/strong>L\u00e4nkar kommer inom kort<\/p>\n

Projektet i media
<\/strong>Har du l\u00e4st eller h\u00f6rt om projektet i media? Dela g\u00e4rna med dig av artikeln eller s\u00e4ndningen till oss via mejl<\/a>!
<\/strong><\/p>\n

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Finansiering<\/p>\n

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EU-fond
<\/strong>Jordbruksfonden f\u00f6r landsbygdsutveckling<\/p>\n

Projektst\u00f6d fr\u00e5n EU-fond
<\/strong>\u00a0kronor<\/p>\n

Offentligt st\u00f6d fr\u00e5n LAG
<\/b>\u00a0kronor<\/p>\n

\u00d6vrig offentlig resurs
<\/strong>\u00a0kronor
<\/strong><\/p>\n

Privat finansiering
<\/b><\/strong>\u00a0kronor
<\/b><\/strong><\/p>\n

Total finansiering
<\/b>\u00a0kronor<\/p>\n

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Styrelsens bed\u00f6mning<\/p>\n

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Beslutsdatum:<\/strong> 2026-09-22
Summa urvalskriterier:<\/strong> 965 po\u00e4ng
Styrelsens motivering:<\/strong> Styrelsen rekommenderar bifall d\u00e5 projektet bed\u00f6ms bidra till \u00f6kad samverkan mellan f\u00f6retag och st\u00e4rkt internationell synlighet f\u00f6r Ystad och \u00d6sterlen. Projektet utvecklar och testar en gemensam arbetsmodell f\u00f6r internationell destinationsutveckling med potential att leva vidare och spridas till andra omr\u00e5den. Projektet har en tydlig lokal f\u00f6rankring genom samverkan med F\u00f6retagarna \u00d6sterlen och deltagande f\u00f6retag, som ocks\u00e5 involveras i projektets fortsatta utveckling. Sammantaget bed\u00f6ms projektet kunna skapa l\u00e5ngsiktig nytta f\u00f6r s\u00e5v\u00e4l deltagande f\u00f6retag som destinationen.<\/p>\n

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With Mr. Rossi as a guide, at least 30 companies in Ystad and on \u00d6sterlen together will reach an international audience. 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