Place Brand Perstorp – together for increased attractiveness

New eyes on Perstorp

Perstorp municipality wants to strengthen its attractiveness, pride, and cohesion by creating a common narrative about the place – together with those who live and work there. Today, there are many strengths, such as industrial history, nature, outdoor life, and an active association life, but the image of Perstorp is perceived as fragmented. The project will therefore gather residents, associations, businesses, and the municipality around a common direction.

Through dialogue meetings, workshops, and youth dialogues, participants will together identify Perstorp's strengths, values, and stories. The result will include a common place branding platform with messages, tone, and graphic guidelines, as well as a practical toolbox that businesses, associations, the municipality, and other actors can use in their own communication.

But the project is about more than marketing. An important goal is to create sustainable forms of collaboration even after the project's end. Through a common language, new networks, and clearer working methods, more people will be able to become ambassadors for Perstorp and contribute to strengthening the place's reputation, well-being, and attractiveness. In the long term, this should provide better conditions to attract new residents, skills, businesses, and visitors.

The board's assessment

Decision date: 2026-06-23
Total selection criteria: 735 points
The board's justification: The project is assessed to meet the conditions for support within Leader Eastern Skåne's local development strategy and contribute to the intervention area Place development, pride, and participation. Through a broad and inclusive collaboration process between residents, associations, businesses, and the municipality, conditions are created for long-term and locally anchored work with place development. The project strengthens local development capacity by establishing sustainable forms of collaboration, increasing participation, and developing common tools that can be used by several actors even after the project's conclusion. The intervention is assessed to contribute to increased attractiveness, strengthened local identity, and increased engagement for Perstorp's development. The board assesses that the project is well anchored, has a realistic implementation plan, and an organization with sufficient capacity to carry out the project. The project is assessed to create a clear added value through the leader method and could not be implemented in the planned scope without the sought support. Overall, the project is assessed to meet the criteria for support and is therefore granted approval.